Qwilr - When documents become as interactive as websites
Qwilr, a Sydney based startup is scaling pretty fast. They make boring documents like proposals in to a dynamic, interactive content which you can share with your potential customers.
In terms of marketing, Qwilr did a brilliant job of democratizing their document templates. And with a bit of SEO, they got a lot traction for these templates Now, I’m sure some (or most) of their marketing channels would have either stopped moving the needle or hit a saturation point.
So, here is my take on how they can find the right marketing channel that would move the needle for Qwilr.