• Tractics

How to Create a Restaurant Website On Wix: The Complete Guide

Updated: Jun 14

Introduction

If you're looking for the easiest way to create a restaurant website, you've come to the right place. We've made it easy for you to create an amazing website that's not only beautiful and professional but also easy on the eyes.


First things first: why do you need a website? While we're sure you already know this, here are some of the top reasons why having a professional-looking website is so important:


Wix Restaurant website

I've written this article with small business owners who want their own place online in mind: anyone who owns or runs a small business can use it as well as freelancers who want their portfolio sites up-to-date with fresh content every month or so.


Gather inspiration and ideas.

You've got a vision for your restaurant, and now it's time to bring it to life. We're going to walk you through how to create a restaurant website in Wix so that you can get started on turning your dream into an online reality.


The first step is deciding what kind of site you want. Do you want a single-page site that scrolls down from top to bottom, or would you rather have a menu bar at the top? Or maybe something in between? It really depends on what makes sense for your brand and the kind of vibe you want to cultivate with your website.


Once you've figured out what format makes sense for your business, start thinking about what content will be on each page. Will there be an about section? A menu? Photos of food or interior design? Think about what information will best help visitors understand who you are and why they should visit your restaurant.


Once you've got all that figured out, it's time to start building! You can either choose one of Wix restaurant templates as inspiration or start from scratch with a blank template.


Plan out your content.

Think about what you want people to do on your website, what features do you want them to use, and what information do you want them to find?


For example: What is the purpose of this site? Is it for customers who already know about you or someone new that needs convincing? Will they be looking for reservations or delivery orders? Or are they just looking for information such as hours of operation or a street address?


Here’s our list of recommended pages for a restaurant website.

  1. Homepage

  2. Menu Page

  3. Reservation

  4. Delivery Orders Page

  5. About Page


Homepage

Your homepage is the first thing that visitors see when they visit your site, so it's crucial to make sure it's inviting and easy to navigate. Here are some tips for creating an effective homepage:

  • Keep it simple: Your homepage should be clean and uncluttered, providing only the most concise information which visitors need to know straight away.

  • Put your business name in a prominent position: This will help people find you! Make sure it's followed by a smaller tagline that explains what service you provide.

  • Add eye-catching visuals: Adding one or two eye-catching visuals to your homepage is always a good practice for hooking visitors.


Menu Page

With the Wix Restaurant Menu app, you can build a menu that looks great on both desktop and mobile and is even search-engine friendly.


This is the best way to make sure your restaurant website is optimized for search engines and mobile users.

  1. Add photos of your dishes. This will help visitors know what they're looking at before they order, and it makes your restaurant look more professional.

  2. Add menu sections to separate starters from the main course and more. This makes it easy for customers to find what they're looking for on your site—and it helps them decide what they want to order!

  3. Link-related menus together—for example, if you have both a lunch menu and an evening menu, use links so people don't have to scroll through everything every time they visit!

Wix Restaurant website - Menu page

Reservation

Making reservations on your website is a great way to increase your customer base. In fact, only relying on walk-ins and phone calls alone is ineffective for any business, and results in untapped potential.


Wix Reservations allows visitors to pick their time, day, and party size when they book a table. Then, it follows up with an automatic email and text confirmation once you’ve accepted their reservation. As the business owner, you’ll be able to manage all reservations and collect customer information online, with no cover fee.


Delivery Orders Page

If your business offers takeout or delivery, you'll want to use Wix Restaurants Orders to create a friendly and easy-to-use interface that allows customers to pick their favorite dishes directly from your delivery menu. They can pay and tip from any device or split the bill between friends, and even order in advance.


This 100% commission-free tool keeps control over your orders in your hands. You can decide on delivery areas, receive notifications on every incoming order, accept and manage all orders on the go, and so much more.


Wix Restaurant website - Online order page


About Page

The ‘About’ or ‘Our Story’ page is your place to share a little of what makes your restaurant so unique. Write about the background story of your business, your expertise, mission, and values. You might also want to introduce your team members and tell each of their individual stories.

You can also give an overview of the food and beverages you offer, along with their price range. You could even include a few photos from around the premises or from an enticing dish you serve.

If you have any testimonials from satisfied customers, don't forget to include them on this page!


Choose a mouth-watering template.

Templates are pre-designed websites that can be easily customized to match your brand and what you are trying to convey. Wix offers hundreds of templates for restaurants, so find one that matches the look and feel of your restaurant or business. You can change your template at any time if you need a new one in the future. Another benefit is that some templates have responsive designs, meaning they will adapt to different screen sizes (e.g., mobile devices).

You'll also want to keep some things in mind when choosing a template:

  • Make sure it has the elements required for your website: logo, menu, landing page, etc.

  • Define whether you want a black background or white background with gray text on top of it (or vice versa). This will determine how easy it is for users who visit on their phones or tablets to read content without straining their eyes too much! White text on black backgrounds tends towards being easier on those screens while darker backgrounds tend towards being more difficult unless they're optimized properly beforehand by someone who knows what they're doing...like me!



Get your website on brand.

Once you have your logo, it's time to start putting it on your website. First, choose a color scheme that will work with the logo and have a cohesive look across all of the different pages of your site. You can do this by creating a palette (a group of coordinating colors) for each page and then using those colors throughout that page's content.


For example, if one part of the restaurant sells pizza and another part sells burgers and salads, then any images or text in these sections should be consistent with each other but also evoke a different feeling: pizzas might feel more casual while burgers are more upscale; pizzas may contain red tomatoes while burgers include green lettuce leaves; etc.


Now that we've got our color scheme down pat, let's get started building our website!


Mobile Optimized Wix restaurant site

Make sure you're mobile-friendly.

Regardless of whether you're a brand new business or an established one, it's important to make sure your website is mobile-friendly.


To do this, first, check that your website is easy to navigate on multiple devices. You can do this by using the Wix Mobile Editor and checking for issues like:

  • Content that overlaps or gets cut off on the sides

  • Fonts that are too small for comfortable reading (this is especially important if your restaurant serves alcohol)

  • Images not loading correctly



Mind your SEO.

SEO—or search engine optimization, the process of getting your website to rank higher in the results of a Google search—is important for any business. The more traffic you get from users searching for what you offer, the more business you can attract. If a user searches for "restaurants" and your restaurant is not on page one, then you're missing out on potential customers!


Here are some tips for keeping SEO in mind when creating your site:

  • Use titles and tags wisely. Think about what people will be typing into Google when they're looking for restaurants like yours. For example, if you have an Italian restaurant (and we'll call it "Italian Restaurant"), make sure that both "Italian" and "Restaurant" appear in either their title or their tags (they each work differently). Also include any other relevant keywords as well as common misspellings so that people who are looking specifically for something else won't miss out on finding you!

  • Include alt text with images and video clips whenever possible—this helps Google understand what content there actually is on your site without having to load all those assets which could take forever depending on how big they are! It also makes sure others don't steal them by having their browser load up these resources before someone else does."


Ask for feedback.

If you’re considering making a website, get feedback from as many people as possible. Ask friends and family for their advice, ask other restaurant owners what websites they like (and why), ask your customers what they think of your current website, and ask web designers and SEO experts for ideas about how to improve it.


Shout it from the rooftops.

There are several ways to get your website in front of as many people as possible.

  • Promote it on social media: Share links to your site on Facebook, Twitter, Instagram, and other platforms. You may also want to create a dedicated social media page for your restaurant. And don't be afraid of paid ads! They can give you the boost you need when you're trying to reach new customers or simply increase brand awareness among current fans.

  • Add a link to your business card: Make sure everyone who comes into contact with your business knows how they can find more information online by including an easy-to-find link at the bottom of each card. If they want directions from their current location (or anywhere else), then include them here too!

  • Tell other local businesses about it: Letting other businesses know about what's happening at yours will help spread buzz within the community; there's no reason not to share good news within any industry!

These tips should help get customers excited about visiting your restaurant website—and hopefully, lead some traffic back again after browsing its contents once or twice so that they'll have plenty of time before deciding where else they'd like to try out next time around...


Finally...

You’ve built a beautiful website for your restaurant and now you want to get the word out. If you’ve been struggling to get people to visit your site or don’t know how to use the tools available on Wix, then this guide is for you!


We’ll show you how to create a restaurant website on Wix, from start to finish. We’ll cover:

  • how to find the perfect domain name for your restaurant

  • what type of content should be included on your website

  • how to make sure that it looks great on all devices (including mobile)

  • how to add an about page that tells people about your business and why they should visit it

  • how to leverage social media channels like Facebook and Instagram so customers can see what their friends are saying about your restaurant

  • how to set up an email subscription list so people who like what they see will sign up so they can receive updates when new things happen at [your restaurant] (like specials or new menu items)

You can do it all with Wix: create an amazing website and take your business to new heights. And if you still need help or want to take your Restaurant business to the next level, don't forget that we offer a free consultation with one of our experts who can help guide you through any questions or concerns that arise during the process.



5 views0 comments

Join 32,762 Smart Marketers

Subscribe to our blog and get notified when new posts, interviews, events, and offers go live. 32,762 smart marketers are already signed up including employees at these great companies: SalesForce, Shopify, Adobe, and Square.

Thanks for subscribing!

Great marketing is tough. That's why we're here.

  • Find your roadmap to success

  • Move from chaos to clarity

  • Empower your brand & enlarge your presence

Thanks for subscribing!

SPEAK WITH AN EXPERT

+1 (917) 540-3793

Florida, United States

Join Our Newsletter

This is a paragraph. Click to edit and add your own text. Add any information you want to share with users. Change the font, size or scale to get the look you want.

Thanks for subscribing!

© 2022 by Tractics.co